Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.

Minute Key


Boulder, CO

minuteKEY, developer of the world’s first self-service key duplication machine, received a growth equity investment from Serent Capital. Since the time of investment, the company has rapidly expanded the breadth and depth of its retailer relationships.

Team Members

Steve Marks