Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.

Fran Connect


Reston, VA

FranConnect is the nation’s leading provider of SaaS-based franchise management systems. The company has served over 600 franchise customers and over 100,000 franchise locations. Founded in 2000, FranConnect’s comprehensive software suite provides franchise organizations an end-to-end suite for growing their businesses.

Team Members

John Caselli

Vice President