Serent Capital Portfolio Company ArbiterSports Announces Acquisition of FamilyID

Serent Capital Portfolio Company ArbiterSports Announces Acquisition of FamilyID

March 2, 2020

Serent Capital, a San Francisco and Austin-based private equity firm focused on investing in fast-growing software and services businesses, announced that its portfolio company, ArbiterSports, has acquired FamilyID, an online registration platform that connects students with athletic programs and other school activities. The acquisition complements ArbiterSport’s existing suite of offerings provided to schools, leagues and related organizations, enabling the company to address the enrollment, payments, and eligibility tracking requirements of its customers.

ArbiterSports has been a leader in athletic and event management for over 35 years. ArbiterSport’s platform manages over 14 million athletic officiating assignments each year across more than 500,000 officials, processing in excess of 2 million payments per year. This acquisition furthers ArbiterSports’ capabilities to empower the officials, athletic directors, teachers, and volunteers who work to transform lives through their engagement in athletics and school activities. FamilyID, founded in 2010 by Rochelle Nemrow, provides an online student registration platform that manages over 5 million registrations for over 1.8 million families to date. Rochelle will join the ArbiterSports leadership team as Chief Strategy Officer.

“We are excited to welcome FamilyID to Arbiter,” said Kyle Ford, President and CEO of ArbiterSports.  “Rochelle Nemrow is a talented entrepreneurial executive, who built a registration business that sets the standard in the space. As we evaluated a potential partnership between our two companies, we were impressed with how the culture, mission and values of FamilyID mesh with those here at Arbiter. The addition of an established online student registration solution to the Arbiter portfolio gets us one step closer to an All-in-One solution.”

“This is an incredible opportunity for FamilyID to join a company that shares our values, our vision and our priorities,” said Rochelle Nemrow, founder and CEO of FamilyID. “We’re accelerating our ability to deliver more for our customers. As part of Arbiter, FamilyID will be part of a more comprehensive solution with an even brighter future.”

“Since our investment, ArbiterSports has grown its customer base substantially, expanded its product offerings, and continued to deliver exceptional value to its clients. We are excited to support the company’s rapid growth as it expands its offerings with this acquisition,” said Navid Oreizy, Principal at Serent Capital.

You can also find ArbiterSport’s announcement here.

About Serent Capital

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers’ needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. For more information on Serent Capital, visit www.serentcapital.com.

About ArbiterSports

ArbiterSports, the leading provider of athletic event management solutions, helps athletic departments and sports leagues simplify the process of scheduling games, assigning officials and paying participants.  The Arbiter platform delivers control and visibility over the entire event process.  From scheduling to assigning and payment, the Arbiter platform is built on a cloud-based system that allows secure access from anywhere and provides seamless integration and add-on features.  Sports associations, commissioners, assigners and game officials rely on ArbiterSports to do their jobs effectively.  For information, visit arbitersports.com.

About FamilyID

FamilyID is an online registration platform that connects people with programs and activities.  Their product is used by schools, districts, parents, and participants to manage forms, share information securely, and create reporting from a centralized, paperless system.  Using FamilyID, stakeholders can remove the repetitiveness of asking for forms to be filled out by managing the whole process online and keeping program managers informed along the way.  For more information, visit https://hello.familyid.com/

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.

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Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.