Meet Our Team

Our team brings a broad set of experiences to help our growing businesses thrive. We work tirelessly to support our portfolio companies

Roger Liao

Vice President



  • Chicago Booth School of Business
  • University of Michigan


As a member of Serent's Growth Team, Roger works closely with the executive leaders of Serent portfolio companies to define and execute value creation initiatives. His focus is on driving measurable improvements in operational performance, revenue acceleration and earnings velocity. Roger brings extensive general management experience to his role spanning sales, marketing, product management, engineering, service and operations.

Prior to joining Serent, Roger was the VP of Product Management and Director of Strategic Programs at Mediaocean, a Vista Equity Partners portfolio company.  Previously, he led strategic planning within the enterprising licensing group at Microsoft, focused on transitioning to a cloud-first business model.  Roger began his career as a consultant at Bain & Company in Chicago, helping clients in multiple industries and functions, including strategic growth, sales/marketing effectiveness, and operations/supply chain efficiency.


Roger has a BSc in Industrial Engineering from University of Michigan where he graduated magna cum laude and an MBA from University of Chicago Booth School of Business where he graduated with Dean’s List honors.