At Serent Capital, we pride ourselves on being approachable and we are always keen to meet entrepreneurs, intermediaries, and executives who share our passion for building great businesses.


Serent Capital Named a Top 50 Private Equity Firm for Entrepreneurs 

San Francisco & Austin – June 28, 2019 – Serent Capital, a private equity firm with offices in Austin and San Francisco focused on investing in high-growth technology and services businesses has been named one of Inc. magazine’s 2019 Top Founder Friendly Private Equity Firms.

Since its founding in 2008, entrepreneurship has been a core value of the firm.  “Having both led and invested in high-growth companies, we have tremendous respect for the founders with whom we work,” said David Kennedy, co-founder and partner at Serent Capital.  He continued, “We deeply believe entrepreneurs are the engine that drive our economy – solving important problems for their clients and providing livelihoods for the people whom they employ.”

“We are honored to be recognized for how we partner with founders to grow exceptional businesses,” said Kevin Frick, co-founder and partner at Serent.  “We ultimately created Serent to address a need we saw in the market – a growth-focused private equity firm to help founders scale their business by providing the operational tools, human capital resources and hands-on support during one of the most pivotal stretches of their journey.”

Now in its 12th year, Serent Capital has assembled an experienced Growth Team that works with founders to help carry out their highest priority strategic initiatives including: build-out of innovative go-to-market plans, sales and marketing teams, product road-maps, M&A strategies, strategic partnerships and more.  They also work with their founders and CEOs to help build management teams to help them continue, and often accelerate, their growth trajectories.

“Entrepreneurs are often idealized as solitary journeys, but it truly takes a team to grow from a founder-led, successful high-growth business into a long-term, legacy defining enterprise. For the founders with whom we partner, we often find that their current business is the largest business they have ever led, and it can be helpful to have a partner with a certain amount of pattern recognition,” said Lance Fenton, partner at Serent Capital. “Our hope is that our deep experience in building software and technology-enabled services businesses, in addition to the community of executives and talent we bring to the table, allows founders to focus less upon where the additional resources for growth will come from, and more upon building the optimal future version for the companies they founded.”

To create the list, Inc. identified firms that have invested in founder-led companies, gathered data on how their portfolio companies have grown, and asked entrepreneurs to tell them about their experiences.

The full online list can be found here, and the list will also be featured in the July/August issue. 


About Serent Capital

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent helps growing businesses thrive. Learn more at



This information is intended exclusively for the use of the person to whom it was delivered on behalf of Serent Capital Management Company, L.L.C. ("Serent") and may not be reproduced or used for any other purpose. It does not constitute an offer to sell or the solicitation of an offer to buy interests in any private investment vehicle managed by Serent (collectively, the "Funds"). Offers and sales will be made only pursuant to a confidential private placement memorandum (the "Memorandum"), which describes the terms and risks of an investment. Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein.

Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. An investment in the Funds managed by Serent is speculative, illiquid, and involves a high degree of risk, including possible loss of principal.

The portfolio companies highlighted do not necessarily represent all of the investments made or recommended by Serent, and it should not be assumed that the specific investments identified and discussed herein were or will be profitable. It should be specifically noted that not all transactions entered into by Serent will be profitable or will equal the performance of the companies described herein. No guarantee of investment performance is being provided and no inference to the contrary should be made. A full list of portfolio holdings is available on Serent's website.