At Serent Capital, we pride ourselves on being approachable and we are always keen to meet entrepreneurs, intermediaries, and executives who share our passion for building great businesses.


Serent Capital Invests in Payliance, a Leading Payment Processor for Lenders and Retailers

San Francisco, CA – June 6, 2019 – Payliance, a leading provider of payments processing, payment recovery, and risk management solutions serving lenders and retail businesses, has partnered with Serent Capital, a private equity firm with offices in Austin and San Francisco focused on investing in high-growth technology and services businesses.

Payliance provides a complete suite of solutions for payments processing, payments recovery and risk management designed to solve payment acceptance challenges so that enterprises remain competitive and profitable. Payliance provides payment processing solutions for ACH, eCheck, RCC, and debit and credit card processing.

“Since inception, Payliance has focused on one thing – creating a proprietary, vertically integrated payments platform capable of providing differentiated value to our customers.  Payliance is a leader in lending and retail payment processing due to our robust platform, underwriting functionality, and deep relationships across the payments ecosystem,” said John Cullen, Co-founder and CEO of Payliance.

He continued, “As we continue to scale, we wanted to bring on an investment partner who could offer the set of resources and expertise that will enable the next phase of our growth plan. We feel that the capability Serent Capital brings is perfectly suited to helping us capture the opportunities ahead, while maintaining a steadfast focus on delivering strong value and a high level of service to our customers.”

“We are excited to partner with Payliance due to its differentiated, market-leading position in processing multiple forms of payment for consumer lenders and retailers,” stated Lance Fenton, Partner at Serent Capital. "We look forward to working with John and the rest of the Payliance team help continue the company's track-record of growth, innovation, and success.”

Serent's investment in Payliance represents its fourth investment in the payments space (Diamond Mind, Real Green, KEV Group) and its sixth platform in the lending technology market (Optimal Blue, Mercury, Docutech, GDS Link, Meridian Link).

Stephens Inc. served as financial advisor to Payliance on the transaction.


About Payliance
Payliance is a leader in payment processing, risk management, and recovery. With over 40,000 merchants, they have a deep understanding of the collection, lending, education, government, retail, medical and restaurant industries.  Payliance delivers effective, merchant-focused payment and recovery solutions that create measurable value and streamlines operations. For more information please visit:

About Serent Capital
Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent helps growing businesses thrive. Learn more at

About Stephens Inc. 
Stephens Inc. is a full service, independent financial services firm headquartered in Little Rock, Arkansas. Since its inception in 1933, privately held Stephens Inc. has served a broad client base which includes corporations, state and local governments, financial institutions, institutional investors and individual investors throughout the United States and overseas. For more information, visit Member NYSE, SIPC



This information is intended exclusively for the use of the person to whom it was delivered on behalf of Serent Capital Management Company, L.L.C. ("Serent") and may not be reproduced or used for any other purpose. It does not constitute an offer to sell or the solicitation of an offer to buy interests in any private investment vehicle managed by Serent (collectively, the "Funds"). Offers and sales will be made only pursuant to a confidential private placement memorandum (the "Memorandum"), which describes the terms and risks of an investment. Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein.

Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. An investment in the Funds managed by Serent is speculative, illiquid, and involves a high degree of risk, including possible loss of principal.

The portfolio companies highlighted do not necessarily represent all of the investments made or recommended by Serent, and it should not be assumed that the specific investments identified and discussed herein were or will be profitable. It should be specifically noted that not all transactions entered into by Serent will be profitable or will equal the performance of the companies described herein. No guarantee of investment performance is being provided and no inference to the contrary should be made. A full list of portfolio holdings is available on Serent's website.