Case studies

We actively engage with our portfolio companies to support them in the execution of key initiatives. Below are a few areas we have specifically been able to drive value for our portfolio


Value-Based Selling

"Serent is a true partner. They are always willing to help and are highly collaborative. When engaged to help they bring strategic capability and fact-based insights to the table."

Chris Fountain, Former CEO Franconnect



FranConnect is the leading provider of franchise management software and operations software to franchisors and franchisees globally. The company had been pricing sub-optimally, independent of the value FranConnect software and services brought to their franchise customers


  • Serent collaborated with management and sales to develop an ROI pricing guide to facilitate sales discussions
  • The company revamped traditional sales materials away from feature lists to highlighting use cases and benefits
  • Serent supported several enterprise sales processes to ensure team adoption of value-based selling methodology


The revamped sales approach drove higher revenue from new contracts