Case studies

We actively engage with our portfolio companies to support them in the execution of key initiatives. Below are a few areas we have specifically been able to drive value for our portfolio


Lead Generation

"Serent helped us to unlock the vision we had for CINC from its earliest days. The partnership with Serent was a strong one, shaped by our shared values and trust."

Duane Legate, CEO CommissionsInc



Commissions Inc. is the leading provider of lead generation tools for high volume residential real estate teams. When Serent invested, sales were almost exclusively through referral channels of industry experts and customer referrals


  • Developed an outbound and direct channel and double the size of sales team
  • Expanded industry partnerships by formalizing agreements and exclusive referral programs


Team doubled monthly sales by investing in existing channels and developing new lead sources.