Time and time again, we showed that we are stronger together than we are independently. When the COVID-19 pandemic began to unfold, our team quickly came together to rally around our companies. They made themselves available day or night to help our executives maneuver new obstacles. They launched a cross-portfolio program to facilitate daily sharing of best practices and resources to ensure our leaders have the support and information they need for their employees and customers.
While we are proud of how our team supported the portfolio, our CEOs and executives led the way, navigating the hard choices. Each day they took on the responsibility of their employees and customers, and throughout this year, they made meaningful sacrifices and overcame significant hurdles. With their leadership and commitment, they delivered vital solutions to some of the most impacted communities, including enabling virtual learning for K-12 students, ensuring senior nursing facilities receive safe and essential care, keeping thousands of employees healthy at work, and many more. Their innovation and dynamism have helped us continue to drive change.
A significant number of our companies' customers also faced struggles, from the local restaurant owner who had to adapt to our new world to the family-owned bed and breakfast working through new weekly restrictions. Our companies rose to the challenge and found ways to help their customers withstand the storm. They provided critical tools to their customers, including creating dashboards that display vital data for the staffing industry, providing restaurants with actionable tactics, and offering their products for free or at substantially discounted rates. This year, we celebrate the people – the CEOs, the teams, the customers, the community – who not only endured but who exemplified what true partnership means and left this year brighter and better than when it started.
In 2020, we're thrilled and humbled to have added 9 new platforms investments, 7 new add-on investments, and realized exits for 2 of our companies that went on to pursue their next chapter of growth.
A provider of spa management and activity bookings software for the hospitality wellness industry
Our in-house Growth Team of over a dozen top-tier experts actively partners with our companies to accelerate growth by providing strategic & operational support for areas such as sales & marketing, payments, & M&A – all without consulting fees.
Growth Team Members
Strategic Initiatives Across 21 Companies in the Last 12 Months
Donny Wyatt, founder and CEO of CoConstruct, discusses how he built a top-rated software for builders and how he's grown his company through finding and hiring the right people.
"Revenue is the lifeblood of any company and the key to driving revenue growth is a high-performing sales team. It comes as no surprise then that scaling a sales organization is one of the most common issues on the minds of the hundreds of CEOs and founders with whom we have the privilege of interacting each year.
Over the past 12 years, Serent has partnered with more than 50 portfolio companies and evaluated investments in thousands of others. As a result of our Growth Team's hands-on work with our portfolio companies, we have compiled our perspectives around the major components of an effective sales framework in this eGuide."
In this downloadable eGuide, you can learn how to implement key elements to set your fast-growing sales team up for success, including:
Our dedicated Human Capital team works hand-in-hand with our companies to identify, recruit, & hire key talent & collaborate on long-term organizational design for the next phase of growth.
By tapping into our proprietary database of experienced industry professionals, known as the Serent Executive Network (SEN), we're able to source many of our executives, increasing success rates and reducing recruiting and hiring costs for our companies.
Gabby discusses the importance of attracting, hiring, and retaining top talent and how she's maintained her company's culture as they've scaled.
Executive placements in the last 12 months
Executives placed from the Serent Executive Network (SEN)
CEO & Director
Chief Financial Officer
Product & Technology
Operations & Customer Service
Apex, Avionté, CoConstruct, GDS Link, and SHR recognized on the Inc. 5000 list as America's Fastest-Growing Companies
We are a growth-focused investment firm that invests in growing technology & tech-enabled services businesses. We recently launched our $750MM Fund IV.
Enterprise Value (Smaller for add-ons)
Company Size (Smaller for add-ons)
Vertical Specific B2B Software, Data, Payments, or Tech-Enabled Services Companies
Minority or Majority Transactions
With over a decade of experience, we believe in deeply researching and understanding each sector to pull from the best practices & internal IP we've built to help our portfolio of 50+ companies grow. Here are a few samples of our sector coverage from this year.
Serent Capital 2008- Present
Companies in Our Portfolio
Active Platform Investments
Billion in Committed Capital